AI-Powered Financial Assistant
Your Financial Decisions.
Finally Built Around You.
MyFi helps Canadians define their financial story, plan smarter, and connect with the right advisor, on your terms.
What Is MyFi?
Most tools put you in a category.
MyFi starts with your story.
A conversational financial assistant that understands your unique situation through guided dialogue. Like a thoughtful advisor, available anytime.
Learns your goals
Through natural conversation, MyFi understands what matters most to you.
Understands responsibilities
Family, debts, commitments. Your full picture shapes the advice.
Adapts to life changes
Life evolves. Your financial plan should too.
Real-time personalized answers
Not generic advice. Insights built around your reality.
How It Works
Four steps to financial clarity
The Difference
What Makes MyFi Different?
Traditional tools treat you like a number. MyFi treats you like a person with a unique story.
Why This Matters
Without personalized guidance, Canadians often:
- Overpay in taxes
- Under-optimize investments
- Delay important decisions
- Repeat financial mistakes
With structured personalization, small improvements compound dramatically.
Clarity today becomes freedom tomorrow.
Our Vision
Financial services need to shift from product-first to people-first.
- Your goals define the plan
- Your context shapes advice
- Your data stays under control
- Institutions adapt to you
Designed for Canadians
MyFi is built for:
You don't need to be financially sophisticated. You just need to be curious about your future.
Your Data. Your Control.
We take privacy seriously.
- You control what you share
- Advisors receive data only with verified consent
- Secure login and encrypted storage
- Built with Canadian privacy standards
Your financial story belongs to you.
Questions
Frequently Asked
Questions
Is MyFi replacing financial advisors?
No. MyFi prepares you before you meet one, helping you articulate goals and walk into conversations informed and confident.
Is this investment advice?
MyFi provides contextual financial insights and education. Execution and specific investment recommendations are handled by licensed professionals.
Do I need exact financial data?
No. Start with what you know. MyFi helps estimate and refine your profile over time as you learn more.
Is my data sold?
Never. Your data is shared only with your explicit consent when you choose to connect with an advisor.
Start With Clarity
No commitment. No meeting. No financial expertise required.
Just start a conversation.
Build My Financial Profile